HighLevel: Google Ads Widgets for Dashboards — Your Ad Performance, Right Where You Work

HighLevel published a changelog update for Google Ads Widgets for Dashboards — Your Ad Performance, Right Where You Work. A dedicated Google Ads section is now available in the Dashboards widget panel — connect your Google Ads account once at the sub-account level and all 11 widgets pull data automatically 11 ready-to-use widgets: Total conversions, Conversions over time, Total cost, Cost over time, Total clicks, Clicks over time, Total impressions, Impressions over time, Clicks by campaign, Conversions by campaign, and CPC (cost per click) Each widget is fully configurable — filter by Campaign, Campaign type, Zero impressions, Zero conversions, or PPC markup to surface exactly the data your clients need Google Ads metrics are now available as dimensions in Custom Metrics — build cross-module KPIs like ROAS or Cost per closed deal using the formula builder today How It Works: Connect Google Ads at the sub-account level under Settings → Integrations → Google Ads — all widgets inherit this connection automatically Open any dashboard and click Edit dashboard Click + Add widget and scroll to the new Google Ads section Pick a widget, confirm your linked Ad account in the Integration tab, configure filters and chart type, and click Save changes Why It Matters: Everything in one place — Google Ads performance now sits alongside your other reporting widgets, so location admins can see spend, clicks, and conversions without logging into a separate platform Spend visibility at a glance — Total cost and Cost over time make it immediately clear how much is being spent and when, so there are no surprises at the end of the month See what's actually working — Clicks by campaign and Conversions by campaign break performance down to the campaign level, making it easy to identify top performers and underperformers Connect ad spend to business outcomes — With Google Ads now available in Custom Metrics, you can combine ad data with pipeline and revenue data to show clients the real return on their ad investment What's Next?

What changed

A dedicated Google Ads section is now available in the Dashboards widget panel — connect your Google Ads account once at the sub-account level and all 11 widgets pull data automatically 11 ready-to-use widgets: Total conversions, Conversions over time, Total cost, Cost over time, Total clicks, Clicks over time, Total impressions, Impressions over time, Clicks by campaign, Conversions by campaign, and CPC (cost per click) Each widget is fully configurable — filter by Campaign, Campaign type, Zero impressions, Zero conversions, or PPC markup to surface exactly the data your clients need Google Ads metrics are now available as dimensions in Custom Metrics — build cross-module KPIs like ROAS or Cost per closed deal using the formula builder today How It Works: Connect Google Ads at the sub-account level under Settings → Integrations → Google Ads — all widgets inherit this connection automatically Open any dashboard and click Edit dashboard Click + Add widget and scroll to the new Google Ads section Pick a widget, confirm your linked Ad account in the Integration tab, configure filters and chart type, and click Save changes Why It Matters: Everything in one place — Google Ads performance now sits alongside your other reporting widgets, so location admins can see spend, clicks, and conversions without logging into a separate platform Spend visibility at a glance — Total cost and Cost over time make it immediately clear how much is being spent and when, so there are no surprises at the end of the month See what's actually working — Clicks by campaign and Conversions by campaign break performance down to the campaign level, making it easy to identify top performers and underperformers Connect ad spend to business outcomes — With Google Ads now available in Custom Metrics, you can combine ad data with pipeline and revenue data to show clients the real return on their ad investment What's Next?

More cross-channel reporting combining Google Ads with other marketing sources is on the roadmap Notes: Google Ads must be connected at the sub-account level before widgets will show data — go to Settings → Integrations → Google Ads to connect All 11 widgets support filtering by Campaign, Campaign type, Zero impressions, Zero conversions, and PPC markup Available in Dashboards, Reporting, and Custom Metrics Available on all plans that include Dashboards & Reporting

Why it matters for agencies and VAs

Agencies and VAs are usually the first people asked why a screen changed, why a workflow loads differently, or whether a new setting should be adopted. Tracking this early keeps client support, SOPs, and implementation calls cleaner.

How to use it

1. Open the affected HighLevel feature and confirm how the change behaves in a real sub-account.
2. Update any client-facing SOP, Loom, or checklist that mentions the old behavior.
3. Flag the change only for clients whose workflows, calendars, payments, sites, conversations, SaaS, or AI setup are affected.

Certified GHL Admin operator take

As a Certified GHL Admin, my read is simple: do not treat this as trivia. If the feature is part of a client fulfillment path, test it once, document the operational impact, then decide whether it deserves a client note or an internal-only SOP update. Source category: reporting.