HighLevel: Ad Manager - Custom Values in ad copy

HighLevel published a changelog update for Ad Manager - Custom Values in ad copy. Summary of the Release Custom Values are now supported in Ad Manager ad copy fields across Meta, Google, and LinkedIn campaigns.

What changed

Summary of the Release Custom Values are now supported in Ad Manager ad copy fields across Meta, Google, and LinkedIn campaigns.

Users can insert reusable business-specific values such as business name, city, support email, offer name, service area, phone number, or other saved Custom Values directly into supported ad copy fields.

Why it matters for agencies and VAs

Agencies and VAs are usually the first people asked why a screen changed, why a workflow loads differently, or whether a new setting should be adopted. Tracking this early keeps client support, SOPs, and implementation calls cleaner.

How to use it

1. Open the affected HighLevel feature and confirm how the change behaves in a real sub-account.
2. Update any client-facing SOP, Loom, or checklist that mentions the old behavior.
3. Flag the change only for clients whose workflows, calendars, payments, sites, conversations, SaaS, or AI setup are affected.

Certified GHL Admin operator take

As a Certified GHL Admin, my read is simple: do not treat this as trivia. If the feature is part of a client fulfillment path, test it once, document the operational impact, then decide whether it deserves a client note or an internal-only SOP update. Source category: ad manager.